Thursday, 15 November 2012

Simon Sinek On Diffusion Of Innovation Summary

This post summarizes some of Simon Sinek's ideas about the diffusion of innovation, from a TED presentation.


  • Simon Sinek: People don't buy what you do, they buy why you do it
  • The goal is not to do business with everybody who needs what you have
  • The goal is to do business with people who believe what you believe
  • The part of the brain that controls decision does not control language
  • If people know why you do what you do, they can become loyal

Diffusion of Innovation
Diffusion of Innovation
  • Simon Sinek: You cannot reach mass market acceptance of an idea if you do not reach 15-18% of the market first, then the system tips
  • Early majority won't try something new before someone else tried it
  • The right people, right money and right market conditions do not guarantee success
  • Tivo told us what they had without you even ask it
  • Tivo could have said, if you want control on your TV (why), we have a product for you
  • People do not buy what you do, but why you do it
  • What you do only serves the proof of what customers believe in
  • Martin Luther King - 'I have a dream' speech, not 'I have a plan' speech
  • Leaders hold a position of power or authority, those who lead inspire us
  • We follow those who lead, not because we have to, but because we want to
  • We follow those who lead, not for them, but for ourselves
  • And it is those who start with why that have the ability to inspire those around them or find others who inspire them
P.S.: The reason I did not include Simon Sinek's golden circle is because I believe the why he created this circle is just an attempt to mystify people unnecessarily. He properly fails to apply his theory about selling his simplest idea. I don't buy it, which confirms his theory too...

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